History of the Nissan Brand
Nissan Motor Co., Ltd., or Nissan, is an international automobile manufacturer based in Japan. The company has an outstanding and rich history that has made Nissan what it is today. Nissan vehicles are known worldwide for their reliability, versatility and power. Their renown has been achieved over the past 100 years thanks to the hard work and dedication of the Nissan owners, engineers and designers. Nissan also produces other automobile brands such as Infiniti and Datsun. Here at Ericksen Nissan, we’ve taken some time to give you a brief overview of Nissan’s history. Read on to learn more!
Masujiro Hashimoto, a Japanese mechanical engineer, founded the Kaishinsha Motor Car Works in 1911. This company was Japan’s very first automobile manufacturer. In 1914, their first car, named DAT, was produced. Kaishinsha Motor Car Works first started producing passenger cars and trucks, however their production of commercial vehicles was put on hold because of the first World War. And, in 1923, after the unfortunate Great Kantō earthquake, they solely focused on the production of trucks rather than passenger vehicles. Over the the years, the name of the company kept changing, renamed to DAT Jidosha & Co., Ltd. in 1925 and then Jidosha-Seizo Co., Ltd in 1933.
The Nissan Brand Name
In Japan, it is a common practice to have industrial and financial business conglomerates called “zaibatsu.” The Japanese business Yoshisuke Aikawa founded the holding company Nihon Sangyo in 1928 and then created the Nissan Group zaibatsu, which eventually acquired DAT Jidosha-Seizo Co., Ltd. A year later, the automobile division of the group was named Nissan Motor Co., Ltd. 1935 marked the first year Nissan started to ship its vehicles to other countries in Asia and South America. A real partnership with North America was not started until later when most of the machinery used for production came from the United States. DAT had an American engineer, William R. Gorham, as their chief designer. However, it was not until 1950 that Nissan decided to finally expand to other international markets.
This is only an abbreviated version of the Nissan history, contact us at Ericksen Nissan, your Nissan Edmonton dealer for more information on the Nissan brand or our selection of vehicles. We’re always happy to help!